ENTITY RTB House

RTB House

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COMMENTARY · CL_191972 · Aug 10 · 12:25

AI influences US shopper decisions, with consumers trusting Google and ChatGPT over TikTok

A recent study by RTB House indicates that AI tools are influencing consumer purchasing decisions, with 42% of US shoppers experiencing longer decision-making processes due to AI. While Google AI Overviews and ChatGPT a…