real-time bidding
PulseAugur coverage of real-time bidding — every cluster mentioning real-time bidding across labs, papers, and developer communities, ranked by signal.
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New BAFF filters mitigate training data interference in RTB A/B tests
Researchers have developed a Bid-Aware Filter Family (BAFF) to address training data interference in real-time bidding (RTB) A/B tests. This interference occurs when control and treatment models are trained on shared lo…
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AI framework optimizes ad exchange request dispatch, boosting revenue
Researchers have developed a competition-aware request dispatch framework designed to optimize real-time bidding (RTB) ad exchanges. This system aims to reduce the over-distribution of requests to demand-side platforms …
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DT Engineering rebuilds real-time bidding pipeline with ONNX
This two-part series details how DT Engineering rebuilt its real-time bidding pipeline using ONNX. The articles explain the rationale behind adopting ONNX, focusing on its ability to streamline model deployment and impr…
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Meituan deploys Generative Bid Shading to optimize ad spending
Researchers have developed Generative Bid Shading (GBS), a new approach for optimizing ad bidding in real-time advertising. GBS utilizes an autoregressive generative model to create shading ratios and a reward preferenc…