Prosper Insights & Analytics
PulseAugur coverage of Prosper Insights & Analytics — every cluster mentioning Prosper Insights & Analytics across labs, papers, and developer communities, ranked by signal.
5 day(s) with sentiment data
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AI search engines redefine brand trust, forcing marketers to adapt to GEO
The rise of AI answer engines presents a new challenge for brand trust, as consumers increasingly form opinions based on AI-generated summaries rather than visiting company websites. Marketers are adapting by focusing o…
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Payment methods now a key factor in consumer trust and brand perception
A new study by Nuvei reveals a significant shift in consumer behavior, where payment methods are increasingly influencing brand perception and trust. The research indicates that consumers expect businesses to offer thei…
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AI augmentation, not automation, drives long-term company growth, research finds
New research suggests companies focusing primarily on using AI for headcount reduction may be making a strategic error. Instead of automation, which replaces tasks, augmentation expands human capabilities, fostering cre…
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AI Rewrites Streaming Ad Economics: From Abundance to Outcomes
The economics of streaming advertising are shifting due to the abundance of inventory, moving away from traditional scarcity-based models. A recent study indicates a significant portion of U.S. adults now exclusively or…
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AI content generation outpaces brand governance, creating operational challenges
The rapid growth of AI-generated content is outpacing brands' ability to govern it, creating significant operational challenges. While AI offers advantages in speed and cost-effectiveness for content creation, marketing…
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Americans demand AI oversight as trust wanes despite rising adoption
Americans are increasingly concerned about the rapid advancement of artificial intelligence, with a majority anticipating job losses and supporting government oversight. While AI adoption is rising, public trust is decl…
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AI search engines prioritize PR; companies must shape their narratives
Companies are increasingly recognizing the need to actively shape their narratives as AI search engines like ChatGPT and Google Gemini become primary sources of information for consumers and investors. These AI models w…
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AI's next frontier: physical robots move beyond perception to real-world action
The next frontier for artificial intelligence is moving beyond screens and into the physical world, with AI systems increasingly designed to interact directly with real-world environments. This shift is driving the deve…
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AI literacy a top priority, but training falls short for employees
A significant gap exists between the stated priority of AI literacy in learning agendas and the actual training provided to employees. While executives aim to increase AI investment, many workers lack understanding of h…
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AI tools are replacing search engines for consumer shopping decisions
Artificial intelligence tools like ChatGPT, Gemini, and Copilot are increasingly becoming the primary starting point for consumer purchasing decisions, challenging the long-standing dominance of search engines. A signif…
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Travel loyalty programs face trust crisis amid complexity and devaluation
Traditional travel loyalty programs are struggling to maintain consumer trust due to increasing complexity and the devaluation of rewards. Younger generations are particularly disengaging, while many consumers participa…
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AI in Home Security Sparks Consumer Privacy Concerns
Consumers are increasingly concerned about privacy as AI is integrated into home security systems, with a majority worried about how their data is used and accessed. While AI offers benefits like crime solving and early…
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AI Transforms Marketing Measurement and Competitive Intelligence
Marketers are adapting to a transformed data landscape where AI is reshaping measurement and competitive intelligence. Traditional cookie-based tracking is declining, prompting a shift towards AI-powered platforms and a…
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Smart Home Growth Stalls on Consumer Privacy Fears
Smart home technology adoption is lagging due to consumer privacy concerns, despite advancements in AI and automation. Many consumers are skeptical about how their data is collected, shared, and secured by devices like …
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LLMs reshape digital marketing, pushing brands toward apps and first-party data
The rise of large language models is fundamentally altering digital marketing, with AI-driven summaries and zero-click experiences disrupting traditional search-based discovery. Brands heavily reliant on search intent f…
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Consumers Expect AI in Retail for Personalization and Speed
Consumers are increasingly accepting AI tools in retail, expecting them to enhance personalization, speed, and convenience, according to new research. A SOTI report indicates a significant portion of shoppers desire AI …