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ENTITY post-click conversion rate

post-click conversion rate

PulseAugur coverage of post-click conversion rate — every cluster mentioning post-click conversion rate across labs, papers, and developer communities, ranked by signal.

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    MARCO framework improves ad conversion prediction by decomposing click intent

    Researchers have developed MARCO, a framework designed to improve ad conversion prediction by decomposing user clicks based on intent. Unlike traditional models that treat all clicks equally, MARCO categorizes clicks by…