Nielsen
PulseAugur coverage of Nielsen — every cluster mentioning Nielsen across labs, papers, and developer communities, ranked by signal.
3 day(s) with sentiment data
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Creator marketing proves effective, but measurement challenges hinder scaling
Creator marketing is proving effective, with Kantar research indicating it boosts brand equity and awareness significantly more than traditional advertising. The Interactive Advertising Bureau (IAB) projects substantial…
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Netflix pivots to short-form content to boost ad revenue amid competition
Netflix is facing increased competition for viewer attention, with YouTube now capturing a larger share of US television viewing time. In response, Netflix is reportedly signing creators and partnering with publishers f…
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Disney+ Eyes Free Tier Amidst Streaming Shifts; id Software Reassures on Future
Disney is considering a free tier for its streaming service, Disney+, to attract more viewers, as data shows free streaming services are gaining traction. Meanwhile, id Software, the developer behind Doom, has reassured…
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Netflix cancels hit show "The Boroughs" despite top ratings and acclaim
Netflix has canceled the show "The Boroughs" despite its critical acclaim and high viewership. The series, which starred Alfred Molina, Geena Davis, and Alfre Woodard, achieved a 96% score on Rotten Tomatoes and topped …
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Former Vox Producer's YouTube Science Show Garners 2.8 Billion Views
Cleo Abram, a former producer for Vox Media, left her role to create her own YouTube channel, "Huge If True," focusing on optimistic science and technology. The channel, with 7 staff members, has garnered 8.2 million su…