ENTITY Molly Battin

Molly Battin

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COMMENTARY · CL_19567 · May 6 · 14:14

Home Depot leverages AI, data, and creators to personalize marketing and boost sales

Home Depot's Chief Marketing Officer, Molly Battin, discussed the company's integrated marketing and technology strategy. The company leverages first-party data, including weather and regional signals, to personalize ma…