ENTITY Mike Lazaridis

Mike Lazaridis

PulseAugur coverage of Mike Lazaridis — every cluster mentioning Mike Lazaridis across labs, papers, and developer communities, ranked by signal.

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COMMENTARY · CL_329463 · Oct 29 · 09:59

BlackBerry CEO leverages notorious brand for business meetings

BlackBerry's CEO, John Giamatteo, discussed the strategic advantage of retaining the company's well-known brand, despite its association with the decline of its smartphone business. He explained that the BlackBerry name…