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ENTITY Medill School of Integrated Marketing Communications

Medill School of Integrated Marketing Communications

PulseAugur coverage of Medill School of Integrated Marketing Communications — every cluster mentioning Medill School of Integrated Marketing Communications across labs, papers, and developer communities, ranked by signal.

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  1. COMMENTARY · CL_81061 ·

    AI in advertising may miss 'why' by focusing on 'what'

    The advertising industry is investing billions in technologies like identity graphs and AI to connect more consumer data, assuming this will lead to better insights and outcomes. However, this approach may overlook a cr…