marketing mix modeling
PulseAugur coverage of marketing mix modeling — every cluster mentioning marketing mix modeling across labs, papers, and developer communities, ranked by signal.
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CIMM paper details six steps to prevent AI distorting ad budgets
The Coalition for Innovative Media Measurement (CIMM) has published a paper detailing six steps to prevent AI from negatively impacting advertising budgets. The paper highlights concerns that unclear inputs into marketi…
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New Framework Integrates MMM and MTA for Privacy-Safe Marketing Attribution
Researchers have introduced Integrated Marketing Attribution (IMA), a novel framework designed to bridge the gap between Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) for retail marketing measurement. I…
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AI Transforms Marketing Measurement and Competitive Intelligence
Marketers are adapting to a transformed data landscape where AI is reshaping measurement and competitive intelligence. Traditional cookie-based tracking is declining, prompting a shift towards AI-powered platforms and a…