ENTITY
Kantar
Kantar
PulseAugur coverage of Kantar — every cluster mentioning Kantar across labs, papers, and developer communities, ranked by signal.
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RECENT · PAGE 1/1 · 2 TOTAL
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Digital Twins Emerge as Key Tool for Faster Marketing Decisions
Digital twins, which are synthetic replicas of consumers built from behavioral and attitudinal data, are gaining traction in the marketing industry. These tools aim to address the slow and evidence-deficient decision-ma…
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IGN Entertainment releases Kantar and UC Berkeley-developed entertainment consumption report
IGN Entertainment has published a new report analyzing entertainment consumption trends. This report was developed in collaboration with Kantar and UC Berkeley. The findings are based on internal data from IGN Entertain…