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ENTITY Ivan Guzenko

Ivan Guzenko

PulseAugur coverage of Ivan Guzenko — every cluster mentioning Ivan Guzenko across labs, papers, and developer communities, ranked by signal.

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  1. COMMENTARY · CL_322828 ·

    Advertising shifts from attribution to AI prediction as data signals fade

    The advertising industry is transitioning from traditional attribution models to AI-powered prediction models due to declining data signals and increasing privacy regulations. A Mediaocean report indicates that while ma…

  2. COMMENTARY · CL_234242 ·

    AI struggles with full campaign autonomy in advertising, requiring human oversight

    Despite advancements in AI, a significant majority of advertising campaigns, estimated between 80% and 90%, still require human oversight. This is largely due to the complexity of real-world advertising environments, wh…