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ENTITY Generative Bid Shading

Generative Bid Shading

PulseAugur coverage of Generative Bid Shading — every cluster mentioning Generative Bid Shading across labs, papers, and developer communities, ranked by signal.

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  1. RESEARCH · CL_10264 ·

    Meituan deploys Generative Bid Shading to optimize ad spending

    Researchers have developed Generative Bid Shading (GBS), a new approach for optimizing ad bidding in real-time advertising. GBS utilizes an autoregressive generative model to create shading ratios and a reward preferenc…