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ENTITY Eurocommerce

Eurocommerce

PulseAugur coverage of Eurocommerce — every cluster mentioning Eurocommerce across labs, papers, and developer communities, ranked by signal.

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  1. RESEARCH · CL_102075 ·

    EU Retailers Seek AI Ad Exemptions from EU AI Act

    Eurocommerce, a trade association representing major European retailers, is requesting exemptions from the EU AI Act's transparency requirements for AI-generated advertising. They argue that AI-generated images not inte…

  2. RESEARCH · CL_101904 ·

    EU AI Act's deepfake definition sparks retailer concerns over marketing exemptions

    Major retailers, including Amazon and IKEA, are concerned that the EU AI Act's definition of deepfakes is hindering modern marketing practices. These companies argue that AI-generated images for advertising, such as a l…