ENTITY Eurocommerce

Eurocommerce

PulseAugur coverage of Eurocommerce — every cluster mentioning Eurocommerce across labs, papers, and developer communities, ranked by signal.

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RESEARCH · CL_101904 · Jun 20 · 17:17

EU AI Act's deepfake definition sparks retailer concerns over marketing exemptions

Major retailers, including Amazon and IKEA, are concerned that the EU AI Act's definition of deepfakes is hindering modern marketing practices. These companies argue that AI-generated images for advertising, such as a l…