ENTITY Emma Kate Willman

Emma Kate Willman

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COMMENTARY · CL_155241 · Jul 21 · 12:30

Kalshi leverages World Cup virality, sees AI fostering cultural monoculture

Kalshi, a financial markets platform, experienced a surge in organic signups and trading volume during the World Cup, prompting a pivot in their marketing strategy. The company's 'chronically online' marketing team, com…

Kalshi leverages World Cup virality, sees AI fostering cultural monoculture