ENTITY David Guggina

David Guggina

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RESEARCH · CL_110124 · Jun 25 · 07:00

Walmart buys Vibe.co for $1.4B to challenge Amazon's ad business

Walmart is significantly expanding its advertising business with the $1.4 billion acquisition of Vibe.co, a French ad-tech firm specializing in connected TV and reaching smaller advertisers. This move, following the ear…