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ENTITY Centre for Retail Research

Centre for Retail Research

PulseAugur coverage of Centre for Retail Research — every cluster mentioning Centre for Retail Research across labs, papers, and developer communities, ranked by signal.

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    IKEA's real estate arm hosts pillow fights to boost mall visits

    Ingka Centres, the real estate division of IKEA, is experimenting with unconventional events like pillow fighting championships and Pippi Longstocking storytelling to draw visitors to its shopping centers. This strategy…