business-to-business
PulseAugur coverage of business-to-business — every cluster mentioning business-to-business across labs, papers, and developer communities, ranked by signal.
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AI transforms change management and B2B sales funnels
In the age of AI, change management is evolving from a finite project into an ongoing capability that requires continuous cultivation, measurement, and adaptation. The B2B sales funnel is also transforming, incorporatin…
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DBpedia Enrichment Boosts B2B Lead Recommendation Accuracy
Researchers have developed a method to enhance company representations for B2B lead recommendation systems by integrating semantic knowledge from DBpedia. This approach enriches existing company embeddings, which are ty…
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AI Reshapes B2B Marketing Strategies for the Modern Buyer
The B2B marketing landscape is undergoing a significant transformation due to the integration of AI into the buyer's journey. Marketers must now adapt their strategies to effectively engage with potential clients who ar…
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Operations research automates B2B territory planning beyond spreadsheets
This article proposes a programmatic solution to automate B2B territory planning, a process traditionally managed with manual spreadsheets. It outlines a pipeline using Operations Research techniques, specifically the H…