ENTITY Build a Plan

Build a Plan

PulseAugur coverage of Build a Plan — every cluster mentioning Build a Plan across labs, papers, and developer communities, ranked by signal.

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COMMENTARY · CL_201033 · Aug 14 · 16:15

AT&T CMO quantifies 'brand love' impact on customer growth and cost savings

AT&T's Chief Marketing Officer, Kellyn Smith Kenny, has quantified the financial impact of 'brand love' on the company's business outcomes. By measuring customer sentiment on a scale from hate to love, AT&T found that h…