ENTITY BROWN'S

BROWN'S

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RESEARCH · CL_29788 · May 13 · 07:24

600+ overseas brands enter China via Tmall, targeting niche markets

Over 600 new international brands are participating in Tmall's 618 shopping festival, with a focus on niche markets and precise consumer needs. These brands, originating from 29 countries, are moving away from broad mar…