ENTITY Bettersay

Bettersay

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RESEARCH · CL_103133 · Jun 22 · 02:00

Chinese "Girl Crush" Fashion Brands Rapidly Expand in Malls

A new wave of affordable "girl crush" fashion brands is rapidly expanding in Chinese shopping malls, offering Y2K, retro American, and K-pop idol styles at prices between 100-200 yuan. These brands, such as W.Management…