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Hong Kong's retail scene struggles against Seoul's local brand boom

Hong Kong's retail landscape is currently dominated by luxury brands, unlike Seoul, where local brands are thriving and highly visible. This difference is attributed to high rents in Hong Kong, which stifle the growth of emerging local businesses, and a reliance on affluent tourists who favor luxury goods. Consequently, Hong Kong risks becoming an uninspiring shopping destination if it doesn't better support its own creative brands. AI

RANK_REASON The item is an opinion piece discussing retail trends and brand strategy.

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Hong Kong's retail scene struggles against Seoul's local brand boom

COVERAGE [1]

  1. SCMP — Tech TIER_1 English(EN) · Annika Park ·

    Hong Kong’s local brands hold key to city’s creative future

    As a cultural strategist, my work takes me across the region as I explore new markets, mine local insights and connect with new consumers. Most recently I was in Seoul, a city voted for four consecutive years by millennial and Gen Z readers of a US-based travel media outlet as th…