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Apple eyes iPhone 18 price hikes, mirroring Samsung's strategy

Apple is reportedly preparing for potential price increases on its upcoming iPhone 18 lineup, following a similar strategy to Samsung's Galaxy S26 launch. While Tim Cook acknowledged unavoidable price hikes for Apple products, the company may absorb some of the increased component costs to maintain competitive pricing, particularly for the base models. Research suggests that higher storage tiers and new camera technology could drive significant price jumps for the iPhone 18 Pro, potentially reaching over $1,300. AI

RANK_REASON Article discusses potential pricing strategies for a future product release, drawing parallels with a competitor's past actions, rather than an official announcement or release.

Read on Forbes — Innovation →

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Apple eyes iPhone 18 price hikes, mirroring Samsung's strategy

COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Janhoi McGregor, Senior Contributor ·

    Apple Price Rise Warning: iPhone 18 Buyers Have An Unexpected Ally

    Tim Cook says iPhone 18 price rises are unavoidable. Samsung said the same before the Galaxy S26, then delivered something more manageable than feared.