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BlueConic acquires Blueshift to build agentic CDP

By PulseAugur Editorial · [1 sources] ·

BlueConic has acquired Blueshift, merging their capabilities to form an agentic Customer Data Platform (CDP). This combined entity aims to capture customer behavior, determine optimal next actions, and implement them across various channels. The new company will serve a customer base exceeding 600. AI

IMPACT This acquisition aims to enhance customer data platforms with agentic capabilities, potentially improving personalized marketing execution.

RANK_REASON Acquisition of one company by another in the marketing technology space.

Read on Mastodon — mastodon.social →

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COVERAGE [1]

  1. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    BlueConic acquires Blueshift to create an agentic CDP that captures customer behaviour, decides the next best action and executes across owned channels. The com

    BlueConic acquires Blueshift to create an agentic CDP that captures customer behaviour, decides the next best action and executes across owned channels. The combined company serves over 600 customers. https:// martech.org/blueconic-acquires -blueshift-as-cdps-move-from-data-to-ac…

    LINKS martech.org/blueconic-acquires-blueshift-…

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