Google is changing how it handles personal data for advertising purposes. The Signals setting in Google Analytics will no longer restrict the amount of personal data sent to Google Ads for cross-device remarketing. Additionally, Google Consent is becoming the main privacy control for Google Ads, which may impact GDPR compliance. AI
RANK_REASON The item discusses changes to Google's advertising data policies and consent controls, which is commentary on policy rather than a direct release or research.
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