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中文(ZH) 德国宝马下调2026年财测,并将“大幅加强并加快”成本削减措施

BMW lowers 2026 forecast amid market decline and geopolitical impact

BMW has lowered its financial forecast for 2026, citing a rapid decline in key markets and the impact of the Iran conflict, which has affected consumer confidence and increased energy costs. The automotive industry, already struggling with intense competition and weak domestic demand, is highly sensitive to geopolitical events. BMW now anticipates a profit margin of 1% to 3% for its core automotive business in 2026, down from a previous expectation of 4% to 6%, with a slight decrease in core deliveries. AI

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  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    German BMW lowers 2026 financial forecast and will "significantly strengthen and accelerate" cost reduction measures

    德国宝马汽车周二下调了其2026年财测,因关键市场加速下滑,且伊朗战争带来影响。宝马称,这场冲突打击了消费者信心,并推高了能源成本。这番言论表明,本就深受亚洲激烈竞争和本土需求疲软双重冲击的欧洲汽车行业对海外局势也极为敏感。宝马表示,目前预计2026年核心汽车业务部门的利润率将在1%至3%之间,低于此前预期的4%至6%,预计核心交付量也将略有下降,而此前预期为持平。该公司预计税前获利将大幅下滑,按照宝马的定义,这意味着降幅超过15%。(新浪财经)