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llms.txt files offer little AI visibility boost, Ahrefs study finds

A study by Ahrefs analyzed 137,000 domains to determine the effectiveness of an llms.txt file for AI citation. The findings indicate that this file does not significantly improve a website's visibility to AI assistants, with most sites receiving zero requests. While the file might offer future utility for specific content types, current evidence suggests focusing on core SEO principles like content quality, authority, and discoverability is more beneficial for AI visibility. AI

RANK_REASON Research study on the effectiveness of a specific technical SEO element for AI visibility. [lever_c_demoted from research: ic=1 ai=0.4]

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    Does adding an llms.txt file help your website get cited by AI assistants? According to Ahrefs' study of 137K domains, not really. While 28% of sites had an llm

    Does adding an llms.txt file help your website get cited by AI assistants? According to Ahrefs' study of 137K domains, not really. While 28% of sites had an llms.txt file, 97% received 0 requests in May 2026. Most came from non-AI bots. While it may prove useful for documentation…