Johanna Rothman argues that software organizations often mismanage their assets and value, particularly concerning intangible assets like code and knowledge. She emphasizes the need for clearer definitions and better tracking of these assets to improve decision-making and overall organizational health. The piece suggests that a more rigorous approach to asset management can lead to greater efficiency and innovation. AI
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IMPACT Provides a framework for evaluating intangible assets within software organizations, potentially impacting how AI development investments are managed.
RANK_REASON Opinion piece by a named credible voice on a specific topic.