A recent study by researchers from Imperial College London and Stanford University indicates that over a third of new websites launched between late 2022 and mid-2025 were created with AI assistance. The research, which analyzed data from the Internet Archive's Wayback Machine, found that 35.3% of new sites utilized AI, with 17.6% being entirely AI-generated. This trend aligns with previous reports on bot traffic and the increasing use of AI for purposes ranging from scam websites to SEO manipulation. AI
IMPACT Indicates a significant shift in web content creation, potentially impacting SEO, content authenticity, and the digital information landscape.
RANK_REASON Academic paper detailing AI's impact on website creation.
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- ChatGPT
- Cloudflare
- Imperial College London
- Imperva
- Internet Archive
- Leading The Future
- Matthew Prince
- OpenAI
- Stanford University
- Tumbler Ridge
- Wayback Machine
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