A new report from Accenture indicates a significant increase in consumer trust towards AI shopping agents. The research found that 74% of consumers would trust an AI agent more than a friend to make purchases on their behalf, and 32% would allow an AI agent to make a purchase decision within defined limits. Consumers are more willing to delegate tasks that are repetitive, time-consuming, or low-risk, but still prefer to retain control over choices related to identity or personal enjoyment. AI
IMPACT Suggests a growing acceptance of AI in commerce, pushing brands to optimize product information for machine readability and agent comparison.
RANK_REASON This is a report analyzing consumer sentiment and behavior regarding AI, rather than a direct product release or research breakthrough.
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