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中文(ZH) 小红书公布世界杯开赛数据,平台直播在线人数创历史峰值

Xiaohongshu Sets Livestream Viewership Record During World Cup

Xiaohongshu has reported record-breaking viewership for its World Cup livestreams, with the number of concurrent viewers surging 55 times on the opening day alone. Over the first three days of the tournament, viewers engaged with the livestreams approximately 90 million times. The platform's data indicates a significant surge in user interaction and viewership during the initial period of the World Cup. AI

IMPACT Confirms the growing trend of live streaming for major sporting events and the engagement potential of social platforms during such events.

RANK_REASON Product-specific data release from a social media platform, not a core AI development.

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COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Xiaohongshu Announces World Cup Opening Data, Platform Live Broadcast Online Users Reach Historical Peak

    36氪获悉,6月15日,小红书披露世界杯开赛前三日平台数据。观赛直播层面,开赛首日小红书世界杯直播在线观看人数,较赛事开赛前增长55倍,打破平台直播在线人数历史峰值,创下全新纪录。开赛前三日内,直播间球迷累计互动次数达到9000万次。