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Starbucks Korea closes stores for staff history lesson after 'Tank Day' gaffe

By PulseAugur Editorial · [1 sources] ·

Starbucks Korea is closing all its stores for a half-day to provide staff with historical awareness and social sensitivity training. This comes after a promotional campaign called "Tank Day" on May 18, which coincided with the anniversary of the Gwangju Uprising, a deadly military crackdown on a pro-democracy movement. The company's South Korean licensee, Shinsegae Group, has apologized and fired its local CEO. AI

RANK_REASON A company is implementing internal policy changes and training in response to a public relations issue related to a promotion.

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AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Starbucks Korea closes stores for staff history lesson after 'Tank Day' gaffe

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A company is implementing internal policy changes and training in response to a public relations issue related to a promotion.
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103 days old
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COVERAGE [1]

  1. SCMP — Tech TIER_1 English(EN) · Agence France-Presse ·

    Starbucks’ South Korean staff to receive history lesson after ‘Tank Day’ blunder

    Starbucks stores across South Korea will close for half a day next week for staff to attend a history lesson following a promotional campaign gone awry, the coffee giant said on Monday. Starbucks Korea, with more than 2,000 stores nationwide, found itself embroiled in public upro…

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