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Apple to Launch $1,999 iPhone Ultra Foldable, Maintain Pro Pricing

By PulseAugur Editorial · [3 sources] ·

Apple is reportedly planning a new pricing strategy for its 2026 iPhone lineup, introducing a luxury "iPhone Ultra" foldable at $1,999. This move aims to absorb rising component costs and attract affluent consumers, while keeping the core iPhone 18 Pro models at their current price points. Competitors like Samsung and Google are increasing entry-level prices by removing lower storage options, but Apple intends to maintain its baseline pricing for the iPhone 18 Pro and Pro Max, leveraging its ecosystem and bundled services like Apple One to offset potential margin compression. AI

IMPACT This pricing strategy may influence consumer adoption of AI-enabled features by segmenting the market based on device cost.

RANK_REASON The article discusses a potential new product and pricing strategy for Apple's iPhones, which is a product-related announcement but not a core AI frontier release or significant industry-wide policy shift.

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 3 sources. How we write summaries →

Apple to Launch $1,999 iPhone Ultra Foldable, Maintain Pro Pricing

COVERAGE [3]

  1. Forbes — Innovation TIER_1 English(EN) · Ewan Spence, Senior Contributor ·

    iPhone Ultra Price: Apple’s Foldable Must Protect The iPhone 18 Pro

    With the iPhone 18 Pro expected to stay at $1,049, Apple is using the $1,999 iPhone Ultra as a foldable luxury smartphone to protect margins across the iPhone range.

  2. Forbes — Innovation TIER_1 English(EN) · Ewan Spence, Senior Contributor ·

    iPhone Ultra Price: Apple’s Foldable Must Protect The iPhone 18 Pro

    Apple's rumored $1,999 foldable iPhone could help absorb rising component costs and reduce pressure to raise prices on mainstream models.

  3. Forbes — Innovation TIER_1 English(EN) · Ewan Spence, Senior Contributor ·

    iPhone Ultra Price: Why Apple’s First Foldable Needs To Be Expensive

    With the iPhone 18 Pro expected to stay at $1,049, Apple is using the $1,999 iPhone Ultra as a foldable luxury smartphone to protect margins across the iPhone range.

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