A Swedish furniture founder faced significant financial challenges in 2022 due to the Ukraine war, which disrupted supply chains and consumer spending. The founder's company, NGLM Group, which included brands like Nordiska Galleriet (NOGA), experienced a sharp decline in sales and profitability. To survive, the founder launched a new B2B-focused company called Yllw in 2022, specializing in commercial interiors for hotels, restaurants, and offices. Yllw's success has helped fund the survival of NOGA and is projected to achieve 110 million EUR in turnover with 10 million EUR in profitability. AI
RANK_REASON This is a personal narrative about business challenges and pivots, not a new product release, funding round, or research breakthrough.
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