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中文(ZH) H&M重组全球架构，大中华区降级

H&M restructures globally, downgrades Greater China division

By PulseAugur Editorial · [2 sources] ·

H&M is undergoing a significant global organizational restructuring, moving from nine regional business units to 26 sales markets grouped into four new continental divisions. The Greater China region has been downgraded to one of these sales markets, now managed under the Asia Pacific division. This change, effective July 1st, involves workforce reductions, with the Greater China team seeing layoffs of over 40 employees, approximately a quarter of its original size. The restructuring aims to address stagnant growth and improve the brand's fashion appeal under CEO Daniel Ervér, though sales growth remains a challenge. AI

RANK_REASON Significant corporate restructuring and workforce reduction at a major global fashion retailer. [lever_c_demoted from significant: ic=2 ai=0.0]

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AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

H&M restructures globally, downgrades Greater China division

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Significant corporate restructuring and workforce reduction at a major global fashion retailer. [lever_c_demoted from significant: ic=2 ai=0.0]
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COVERAGE [2]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    After two years of stagnant growth, H&M restructures its global architecture, downgrading Greater China | Exclusive

    <p><span style="letter-spacing: 0px;">文｜贺哲馨</span></p> <p><span style="letter-spacing: 0px;">编辑｜乔芊</span></p> <p><span style="letter-spacing: 0px;">36氪独家获悉，瑞典快时尚巨头H&amp;M正在推进一场波及全球的组织架构调整：原本按地理划分的9大区域业务板块被打散，重新拆分为26个销售市场，并以市场表现为依据归入四个新设立的“洲级”事业部管辖。</span><br /></p> <p>大中华区在这轮调整中降…

  2. 36氪 (36Kr) TIER_1 中文(ZH) ·

    H&M reorganizes global structure, Greater China downgraded

    36氪独家获悉，瑞典快时尚巨头H&amp;M正在推进一场波及全球的组织架构调整：原本按地理划分的9大区域业务板块被打散，重新拆分为26个销售市场，并以市场表现为依据归入四个新设立的“洲级”事业部管辖。大中华区在这轮调整中降级为26个销售市场之一，归属新成立的亚太洲级事业部（Continent Asia Pacific）管理。原大中华区总裁司懿德（Saed El-Achkar）将出任该事业部董事总经理（Managing Director），任命预计在6月25日集团半年报发布前后正式对外公布，新架构于7月1日落地运转。

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