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Influencer uses backpack rides to boost shelter dog adoptions

Bryan Reisberg, an influencer known for taking shelter dogs on backpack rides, has successfully facilitated the adoption of 34 dogs. He partners with Best Friends Animal Society and other shelters, creating viral videos of his outings with the dogs. These videos showcase the dogs' personalities and form bonds with them, leading to rapid adoptions. Reisberg's efforts have earned him a Webby Award for his cause-driven partnership. AI

IMPACT N/A

RANK_REASON This is a story about an influencer using a product (dog backpack) for a cause-driven initiative, not a new product release or significant industry event.

Read on Forbes — Innovation →

AI-generated summary · Google Gemini · from 1 sources. How we write summaries →

Influencer uses backpack rides to boost shelter dog adoptions

COVERAGE [1]

  1. Forbes — Innovation TIER_1 English(EN) · Jen Reeder, Contributor ·

    Taking Shelter Dogs On Backpack Rides Transformed Influencer ‘To My Core’

    Bryan Reisberg and his corgi, Maxine, had 7 million online followers when he started taking shelter dogs on “adoption rides” last year — and fell in love with them.