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Patagonia sues drag queen Pattie Gonia for trademark infringement

Outdoor apparel company Patagonia is suing drag queen and climate activist Pattie Gonia for alleged trademark infringement. Patagonia claims Gonia's use of her name on apparel and products is confusing consumers, while Gonia asserts the lawsuit is an attempt to erase an activist. The legal action follows Gonia's trademark application for her name and Patagonia's prior outreach regarding collaborations and product sales. AI

RANK_REASON This is a trademark dispute involving a company and an individual, not a core AI development or release.

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Patagonia sues drag queen Pattie Gonia for trademark infringement

COVERAGE [1]

  1. Fortune TIER_1 (AF) · Brittany Peterson, The Associated Press ·

    Patagonia sues drag queen Pattie Gonia, seeking $1 for trademark infringement

    Experts say legal fees could easily surpass $1 million. Patagonia says Pattie Gonia sells merchandise that confuses customers.