AI ad disclosures don't hurt brand recognition, study finds

By PulseAugur Editorial · [1 sources] · 2026-06-12 12:38

A study by MediaScience indicates that clearly labeling AI-generated advertisements does not negatively impact brand recognition or consumer sentiment. The research involved testing various disclosure methods on 900 participants, finding that continuous text labels were the most effective in helping consumers identify AI-created content. AI

IMPACT Clear labeling of AI in ads may encourage broader adoption by mitigating consumer concerns about transparency.

RANK_REASON The cluster reports on a research study about the impact of AI disclosure in advertising. [lever_c_demoted from research: ic=1 ai=0.4]

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Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] · 2026-06-12 12:38

Research from MediaScience finds that disclosing AI use in ads does not harm brand recognition or consumer sentiment. The study tested four labelling methods ac

Research from MediaScience finds that disclosing AI use in ads does not harm brand recognition or consumer sentiment. The study tested four labelling methods across 900 US participants, with continuous text proving most effective - nearly half of viewers correctly identified AI-g…

COVERAGE [1]

Research from MediaScience finds that disclosing AI use in ads does not harm brand recognition or consumer sentiment. The study tested four labelling methods ac

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