Ogury has introduced SONA, a new platform designed to integrate audience planning with campaign execution. SONA leverages agentic AI and Persona Intelligence to transform initial briefs into detailed, persona-driven media strategies. The platform aims to streamline the process across various digital channels, including Connected TV, desktop, and mobile. AI
IMPACT Streamlines media strategy development by automating the conversion of briefs into persona-based plans.
RANK_REASON Product launch by a company that is not a frontier AI lab.
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