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CMOs Boost Digital Media Spend, Cut Loyalty Investment: Gartner

A Gartner survey indicates that Chief Marketing Officers are increasing their investment in digital media and customer acquisition for 2026. This shift sees digital media accounting for over two-thirds of marketing budgets, while spending on loyalty initiatives has decreased. The survey also highlights a rise in labor costs as companies prioritize talent acquisition. AI

RANK_REASON This is a survey report about marketing trends, not a core AI development.

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    Gartner 2026 survey finds CMOs spending more on digital media and customer acquisition, with awareness and conversion now at 62.6% of media spend. Digital media

    Gartner 2026 survey finds CMOs spending more on digital media and customer acquisition, with awareness and conversion now at 62.6% of media spend. Digital media represents over two-thirds of investment, while loyalty spend fell 29% since 2024. Labour share rose to 24.5% as organi…