Valve will discontinue physical Steam gift cards by the end of 2026, citing persistent exploitation by scammers. Despite various security measures implemented over the years, nefarious actors have continued to adapt and defraud users. While physical cards will be phased out, digital Steam gift cards will remain available for purchase and redemption. AI
IMPACT Minimal direct impact on AI operators; primarily affects a specific digital storefront's payment methods.
RANK_REASON Company decision to discontinue a long-standing product due to external factors (scams). [lever_c_demoted from significant: ic=5 ai=0.1]
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