Researchers have developed a new framework called HMAF to optimize ad impression allocation in platforms that combine Guaranteed Delivery (GD) contracts with Real-Time Bidding (RTB) auctions. This framework uses a Plan-Calibrate-Execute approach to balance revenue maximization with long-term contract delivery across multiple ad slots. Implemented at Meituan, a major food delivery platform, HMAF resulted in a 3.72% improvement in GD delivery rate and a 1.59% increase in total ad revenue. AI
IMPACT Optimizes ad delivery and revenue for platforms combining contract and real-time bidding auctions.
RANK_REASON The cluster contains an academic paper detailing a new framework and its implementation results. [lever_c_demoted from research: ic=1 ai=0.7]
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