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中文(ZH) Meta将利用企业数据进一步实现内容个性化

Meta to personalize feeds using business data and AI responses

Meta Platforms is planning to leverage data from businesses to enhance content personalization on its social media platforms. The company will use information like user gaming habits and purchase history from other websites to tailor content and AI-generated responses within user feeds. This move aims to refine the user experience by integrating data previously shared by merchants. AI

IMPACT Enhances user experience on social media through personalized content and AI-driven interactions.

RANK_REASON This is a product update from a major tech company, not a frontier model release or significant industry shift.

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COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    Meta to further personalize content using enterprise data

    Meta Platforms计划利用其从商家处收集的数据,来进一步个性化用户在其社交媒体平台上看到的内容。Meta周二表示,将利用商家已发送给它的数据,例如用户玩的游戏或在其他网站上进行的购买,来个性化用户在社交媒体信息流中看到的内容以及由人工智能生成的回应。(新浪财经)