Hasbro launches AI studio for character licensing

By PulseAugur Editorial · [1 sources] · 2026-06-09 20:39

Hasbro has established Sixth Wall, a new AI studio dedicated to behavioral licensing. This initiative aims to enable iconic characters such as Optimus Prime and Mr. Potato Head to exhibit independent thought and interaction within new digital experiences. The venture signifies Hasbro's strategic entry into AI-powered brand engagement. AI

IMPACT Enables new forms of character interaction and digital experiences, potentially setting a precedent for AI-driven brand licensing.

RANK_REASON This is a product launch for a new AI-driven studio by a company, not a core AI model release or research.

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Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] · 2026-06-09 20:39

Hasbro is launching Sixth Wall, an AI studio focused on behavioural licensing that lets characters like Optimus Prime and Mr Potato Head think, speak and intera

Hasbro is launching Sixth Wall, an AI studio focused on behavioural licensing that lets characters like Optimus Prime and Mr Potato Head think, speak and interact in new experiences. The move marks a new phase in AI-driven brand licensing. https://www. marketingdive.com/news/hasb…

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Hasbro is launching Sixth Wall, an AI studio focused on behavioural licensing that lets characters like Optimus Prime and Mr Potato Head think, speak and intera

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