OpenAI is injecting advertisements directly into ChatGPT conversations through structured ad units within the SSE stream. A tracking SDK named OAIQ runs in users' browsers to report product views back to OpenAI. The system uses Fernet-encrypted tokens to link ad impressions to user clicks and subsequent merchant interactions, with ad targeting appearing to be contextual to the current chat topic. AI
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IMPACT Advertisements are now integrated into ChatGPT conversations, impacting user experience and data collection.
RANK_REASON This describes a new feature within an existing product, detailing its technical implementation.