OpenAI is injecting advertisements directly into ChatGPT conversations through structured ad units within the SSE stream. A tracking SDK named OAIQ runs in users' browsers to report product views back to OpenAI. The system uses Fernet-encrypted tokens to link ad impressions to user clicks and subsequent merchant interactions, with ad targeting appearing to be contextual to the current chat topic. AI
IMPACT Advertisements are now integrated into ChatGPT conversations, impacting user experience and data collection.
RANK_REASON This describes a new feature within an existing product, detailing its technical implementation.
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