Companies can unlock significant profit by treating their existing data as a product rather than just an input for internal reporting or AI experiences. This approach, exemplified by retail giants like Walmart and Kroger, transforms operational data into high-margin revenue streams, such as retail media networks. The core idea is to structure and package this data to directly address the decision-making needs of external partners, a strategy applicable across various industries beyond retail. AI
IMPACT Treating data as a product, rather than an input, will become crucial as AI tools become commoditized, shifting competitive advantage to the quality and structure of data inputs.
RANK_REASON This is an opinion piece by an industry expert discussing a business strategy.
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