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中文(ZH) 韩国监管机构因误导性广告对Coupang罚款5亿韩元

South Korea fines Coupang $327K for misleading member discount ads

South Korea's Fair Trade Commission has fined Coupang 500 million won (approximately $327,000) for misleading advertising regarding discounts for its paid members. This penalty represents the maximum allowed by law. The misleading advertisements were displayed on Coupang's website between August 2020 and May 2022, concerning the benefits offered to its premium subscribers. AI

RANK_REASON Regulatory action against a major e-commerce platform for misleading advertising. [lever_c_demoted from significant: ic=1 ai=0.0]

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COVERAGE [1]

  1. 36氪 (36Kr) TIER_1 中文(ZH) ·

    South Korean regulators fine Coupang 500 million won for misleading advertising

    韩国公平交易委员会(FTC)周二对Coupang韩国分公司处以5亿韩元(约合32.7万美元)的罚款,原因是该平台针对付费会员折扣发布误导性广告。韩国公平交易委员会表示,此次对Coupang公司的处罚是法律允许的最高罚款额度。该公司在2020年8月至2022年5月期间,在其网站上发布了关于付费会员权益的误导性广告。(新浪财经)