WPP launches Hex studio with Gen Z talent to tackle AI skills gap

By PulseAugur Editorial · [1 sources] · 2026-06-08 20:47

WPP has established a new studio named Hex, primarily employing Gen Z individuals with non-traditional advertising backgrounds. This initiative aims to bridge the AI skills gap within the advertising industry. The formation of Hex signifies a strategic shift in talent acquisition for major agencies as they adapt to the evolving landscape of creative work due to AI. AI

IMPACT This move highlights how traditional industries are adapting their talent strategies to integrate AI, potentially influencing hiring practices in creative fields.

RANK_REASON A company launching a new internal studio to address industry trends.

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Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] · 2026-06-08 20:47

WPP has launched Hex, a new studio staffed mostly by Gen Zers with backgrounds outside traditional advertising, to address the industry's AI skills gap. The mov

WPP has launched Hex, a new studio staffed mostly by Gen Zers with backgrounds outside traditional advertising, to address the industry's AI skills gap. The move reflects how leading agencies are reshaping talent strategies as AI transforms creative work. https://www. marketingdi…

COVERAGE [1]

WPP has launched Hex, a new studio staffed mostly by Gen Zers with backgrounds outside traditional advertising, to address the industry's AI skills gap. The mov

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