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Snapchat rolls out sponsored AI agents for conversational advertising

By PulseAugur Editorial · [2 sources] ·

Snapchat is introducing AI Sponsored Snaps, a new advertising feature that uses AI agents to engage with users in the Chat tab. Brands can deploy these agents to answer user questions and guide them towards products or services, with Experian being one of the first partners. This move aims to leverage conversational advertising by integrating brand interactions directly into user chats. AI

IMPACT This initiative integrates AI agents into advertising, potentially transforming user engagement with brands within chat interfaces.

RANK_REASON Snapchat is launching a new advertising product that uses AI agents.

Read on Mastodon — mastodon.social →

AI-generated summary · Google Gemini · from 2 sources. How we write summaries →

Snapchat rolls out sponsored AI agents for conversational advertising

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Snapchat is launching a new advertising product that uses AI agents.
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2 independent sources
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product, policy
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High
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150 days old
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COVERAGE [2]

  1. Mastodon — fosstodon.org TIER_1 English(EN) · [email protected] ·

    Engadget: Snapchat is rolling out sponsored AI agents. “It was only a matter of time before they found a way to use AI agents as corporate shills. On Tuesday, S

    Engadget: Snapchat is rolling out sponsored AI agents. “It was only a matter of time before they found a way to use AI agents as corporate shills. On Tuesday, Snapchat rolled out AI Sponsored Snaps, a ‘new way for brands to show up in Chat through AI agents.’ Or, put another way,…

  2. Mastodon — mastodon.social TIER_1 English(EN) · [email protected] ·

    Snapchat is rolling out sponsored AI agents https://www.engadget.com/ai/snapchat-is-rolling-out-sponsored-ai-agents-162720124.html?src=rss # AI # Tech # SocialM

    Snapchat is rolling out sponsored AI agents https://www.engadget.com/ai/snapchat-is-rolling-out-sponsored-ai-agents-162720124.html?src=rss # AI # Tech # SocialMedia

    LINKS engadget.com/…/snapchat-is-rolling-out-sp…

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