Snapchat is introducing AI Sponsored Snaps, a new advertising feature that uses AI agents to engage with users in the Chat tab. Brands can deploy these agents to answer user questions and guide them towards products or services, with Experian being one of the first partners. This move aims to leverage conversational advertising by integrating brand interactions directly into user chats. AI
IMPACT This initiative integrates AI agents into advertising, potentially transforming user engagement with brands within chat interfaces.
RANK_REASON Snapchat is launching a new advertising product that uses AI agents.
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