Starbucks South Korea's marketing team faced severe backlash after an AI-generated campaign, approved without proper executive review, used insensitive slogans referencing a national tragedy. The campaign, which ran on "Tank Day," a commemoration of a pro-democracy massacre, led to widespread outrage, a 26% drop in card payments, and calls for refunds. The incident resulted in the CEO's dismissal and an ongoing police investigation. AI
IMPACT Highlights the critical need for human oversight in AI-generated content, especially in sensitive marketing contexts.
RANK_REASON A company used an AI tool for a marketing campaign, leading to a controversy.
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